July 15, 2013
All Scheduled Commercial Banks
Dear Sir/ Madam,
Unsolicited Commercial Communications National Customer Preference Register (NCPR)
Please refer to our circular Nos. DBOD.FSD.BC.49-24.01.011-2005-06 dated November 21, 2005, DBOD.FSD.BC.19-24.01.011-2007-08 dated July 3, 2007, DBOD.FSD.BC.35-24.01.0112007-08 dated October 19, 2007 and DBOD.No.FSD. BC.45-24.01.011-2008-09 dated September 17, 2008 on the above subject in terms of which banks were advised to employ only those DMAs/ DSAs / call centres who are registered as telemarketers with DoT, Govt. of India, as per Telecom Regulatory Authority of India (TRAI) Regulations, 2007 for the purpose of soliciting or promoting any commercial transaction.
2. As per the Telecom Commercial Communications Customer Preference Regulations, 2010 issued by TRAI, any person involved in sending of commercial communications has to register with TRAI as a telemarketer. It has, however, been brought to our notice that many banks, financial institutions as also their franchisees are engaging telemarketers who are not registered with TRAI, for marketing their services and these unregistered telemarketers use their normal telephone connections for making commercial calls to customers registered in the National Customer Preference Register. This is resulting in a lot of customer grievance.
3. It is, therefore, reiterated that banks should engage only those telemarketers who are registered in terms of the guidelines issued by TRAI, from time to time, for all their promotional/ telemarketing activities. These guidelines should be strictly complied with.