TRAI releases consultation paper on Guidelines/Accreditation Mechanism for Television Rating Agencies in India

TRAI has released a consultation paper on Guidelines/Accreditation Mechanism for Television Rating Agencies in India. MIB has sought recommendations of TRAI for laying down comprehensive guidelines/accreditation mechanism for TRP (Television Rating Points) rating agencies in India to ensure transparency and accountability in the rating system. TRP ratings are generated by measuring what is being viewed… Read More

Tags: Audience measurement, Credit rating agency, India, Nielsen ratings, Target rating point, Telecom Regulatory Authority of India, Television, United States