The government is considering putting in place a mechanism to stop misleading advertisements in order to protect consumers from being cheated, Food and Consumer Affairs Minister K V Thomas today said.
Thomas said the ministry would set up an expert committee for suggesting ways and means to curb misleading ads.
“Everyday I get a number of complaints of consumers being cheated. Now in the last two days in Kochi, my constituency, there is a complaint against a building company… A large number of people have registered complaints that they have been cheated.
“Similar cases are also coming from infra, banking and other sectors. So we have to find out a mechanism for that,” Thomas told reporters here after visiting the National Consumer Helpline Centre at the Delhi School of Economics.